Who Would Be the Audience For Your Media Product?

The target audience for our opening sequence are males from the lower middle class or working class that are aged between 18 and 25. This is because they would be the typical male film buff that would watch these type of films. This audience would be mainly be interested in the thriller or horror genre, however they may also be fans of crime and mystery films. Although our target audience is not strictly males we believe that they would be more attracted to our media product due to the gruesome nature of the genre.

In order to find out about our target audience and initially form our target audience we created some questionnaires and filmed a focus group.

Some of our questionnaires are now posted on our blog. We based our questions around finding out information about our target audience’s gender, age, favourite genres, films and what they dislike in films. We found the questionnaires useful as it helped us narrow down our target audience for us to finalise.

After conducting some research through the use of questionnaires we used the focus group to build up a wider understanding of peoples thoughts, likes and dislikes about films relating to our genre.

Written by Louise Ashena, Ashley Groom, Michael Kealy, Marcus Murdoch.