Target Audience

The target audience for our film is both men and women aged 18 to 25, with an interest in horror films who come from a working class background. Although our intended audience is specific to men and women aged 18 to 25, we believe that there will be a separate group outside of our target audience that will also enjoy our film, such as teenager boys, or die hard fans of the horror film genre.

The reasons behind choosing to target both genders is because nowadays, horror is no longer intended for just a single sex audience. Recently, it is common trend amongst horror and suspense films to have a female protagonist- a lot of this is due to former stereotypes in horror film where females were considered as one sided characters, only involved in the film as either the victim or the damsel in distress. We've selected a minimum age of 18 for our audience, this is because an adult rating, or R rating, gives us the freedom in our film to explore more realistic or gritty ways of filming which can portray the extent of the horror that we would like to show in the story. Although this significantly decreases our initial audience (the most popular age group for cinema goers being 16-21) we believe that our film will appeal best and be most effect with an 18 rating.

Written By Ashley Groom